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event management
EVENT MANAGEMENT
Event Management
The process in a supply chain or other system used to define, prevent or detect, identify and communicate with partners, propose resolution and followup situations that threaten to disrupt the flow of data, goods or services. Considered a proactive approach based on prediction and prevention, as compared to standard exception reporting systems.
Event management is the application of the management practice of project management to the creation and development, events and conferences.
Event Management involves studying the intricacies of the brand, identifying the target audiance, devising the event concept, planning the logistic and coordinating the technical aspects before actually executing the modalities of the proposed event.
Post-event analysis and ensuring a return on investment have become a significant drivers for the event industry.
The recent growth of festivals and events as an industry around the world means that the management can no longer be ad hoc. Events and festivals, such as the Asian Games, have a large impact on their communities and, in some cases, the whole country.
The industry now includes events of all sizes from the Olympic down to a breakfast meeting for ten business people. Every industry, charity, society and group will hold events of some type/size in order to market themselves, build business relationships, raise money or celebrate.
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Hakkımda
- Ahmet Gürakar
- Anadolu University Faculty of Communication Sciences Communication Departmant
TEACHING EVENTS MANAGEMENT
TEACHING EVENTS
Management, either at a module or course level, will require coverage of a range
of disciplines in order that the students gain an understanding of the subject.
At course level, Getz (2000) presents a useful conceptual framework to
illustrate this approach (Figure 1). He argues that the type of event is
secondary to developing an understanding of the nature of events and basic
management functions.
CONCEPTUAL FRAMEWORK FOR EVENT MANAGEMENT
Foundation
THE NATURE OF PLANNED EVENTS
• Limited duration and special purpose
• Unique blend of setting, program, management,
and participants/customers
• Experiences and
generic appeal
• Cultural and economic
significance
• Businesses, agencies and
organizations
• Forces and trends
• Professionalism
• Programming and scheduling
• Venues/settings
MANAGEMENT FUNDAMENTALS
• Planning and research
• Organizing and co-ordinating
• Human resources
• Financial and physical resources
• Budgeting, controls, risk management
• Marketing and communications
• Impact and performance evaluation
Specialization
• Type of
event and unique program
• Special venue
requirements
• Event organizations
• Target markets and unique communications
• Special services and supplies
• Unique impacts and performance criteria Forces and trends